The world has come a long way since the invention of civilization by the human race. And with the invention of civilization we also invented ways to do trades with each other and we invented businesses.

We had markets in Sumeria, India, Greece, Arabia to flourish our businesses and create huge networking and marketing hubs. Things have changed a lot since then. But still that essence of businesses is still alive. 

The shape has evolved but the form is same

Today we have businesses and brands but the marketing strategies and networks have changed entirely. We now have social media platforms to grow our businesses and brands. 

This article will explore the top 6 social media platforms you should use to skyrocket your brand engagement and reach in 2025. 

Why should you use social media to grow your brand in 2025?

Social media is a hub creating opportunities for everyone in the 21st century. In 2023 there were around five billion social media users around the globe. This indicates the usage of social media platforms around the world. 

In 2023 the annual revenue earned by meta platforms was more than 134 billion US dollars. 

Social media allows its users, marketers, influencers, brands and businesses to reach billions of people and users within seconds. 

The features of posting, sharing and optimizing content on social media makes it a much better option for businesses in comparison to traditional media as the audience on social media is global and more active. 

Instagram

Instagram is one of the popular and most used social media platforms around the globe. With over two billion monthly active users the platform is quite famous among the millennials and Gen Z. 

The reason for such a high usage rate is the user-friendly interface of the platform which makes it famous among everyone. 

On Instagram, creating engaging content can help you attract more followers, you can grow your brand awareness through instagram stories rapidly, you can collaborate with other brands and businesses to boost your brand presence robustly. 

The app attracts users from the age group 18 to 24 the most. This age group mainly requires content which is funny, entertaining and their consumerist minds want to buy anything they interact with on the platform. 

What type of content should you post on instagram in 2025?

• Lifestyle and daily routine. 
• Eye-catching posts regarding your brand. 
• User-generated content like reviews and recommendations related to your brand. 
• Carousel posts to increase Instagram likes, followers and comments. 
• Reels and short videos for your brand promotion and visibility. 

Tiktok 

The second platform which your brand needs is tiktok. The platform is quite famous among Gen Z and allows them to create and share short videos for the platform. 

The platform generated 186 million downloads in the fourth quarter of 2024. With such a huge audience on the platform your brand can reach the seventh sky in just months. 

The platform allows you to create and share short form videos for your followers and audiences on the go. Just like instagram, the users on tiktok are mainly of the age group 18 to 24 making it an attractive hub for both millennials and Gen Z. 

The platform is also famous for initiating trends like “Rainbow kisses” and for the usage of popular hashtags like “gng” and “bffr”. 

By using these hashtags in your videos and making trendy videos you can increase your brand awareness on tiktok. 

How can you make your brand go viral on tiktok?

• Post strong and engaging content
• Use viral effects and filters. 
• Use popular and trendy hashtags. 
• Make reaction videos on trendy challenges. 

Facebook 

Meta’s facebook is still one of the biggest and most popular social media platforms for businesses in 2025. 

With over 3 billion active users on the platform it is still the most widely used social media platform for mainly audiences reaching from the age group 25 to 24. 

It is the most trusted platform for B2B, B2C and other local and e-commerce businesses to promote their businesses. 

The marketplace on facebook allows users to integrate meta’s business promoting and checking insights of the businesses on facebook. 

This mainly involves running ads on the platform, checking key insights like reach, engagement and traffic, selecting demographics for your brands and many more. 

How can you promote your brand on Facebook?

• Host facebook live sessions. 
• Run targeted ads. 
• Optimize your facebook page. 
• Post engaging and valuable content. 
• Connect your facebook account with your instagram account to increase engagement. 

YouTube

We all know youtube since we all use youtube for watching long-form and short-form videos which the platform launched in 2020. 

In 2024 youtube registered over 2.5 billion global viewers. The audiences range of all age groups with young as 5 years old and old as 75 years old.

The reason lies in the genres of videos available and created on the platform. You will find videos from poems to hymns, from theology to philosophy, from music industry to movies, from courses to educational videos everything is available on the platform. 

How to promote your brand on YouTube?

• Create high quality and valuable content. 
• Use youtube shorts to promote your business in 30 seconds. 
• Create eye-catching thumbnails. 
• Use Youtube SEO to optimize your videos. 
• Run youtube ads.
  

LinkedIn

With over 1 billion users, LinkedIn is the most trusted platform for B2B marketing. It is the third most important social media platform for marketing as of 2023. 

At linkedin you can hire people, promote your business through linkedin ads, you can use this platform to optimize and update your profile according to the demands of the market. 

It doesn’t matter whether you are a SEO brand, an e-commerce hub or a young entrepreneur, linkedin will help you promote everything.

You can use this platform to reach users through:

• Leadership 
• Linkedin ads
• Engaging content 
• Networking. 

X (formerly twitter) 

X or formerly known as twitter is always the talk of the town because of its ultimate and high usage by business tycoons and powerful politicians but how can it be useful for promoting your business?

With over 429 million users worldwide, the microblogging style of X makes it an important social media platform for users to visit. 

Users can create, share and reshare the content and “tweets” on the platform to get engaged in all the issues being discussed on it. 

You can promote your ideas and businesses on the platform by educating the potential and targeted audience about your brand through microblogging. 

Use these strategies to promote your brand on X:

• Engage with your audience and other creators. 
• Optimize your profile for branding. 
• Use X ads for targeted promotion
• Post consistently and find the best time. 

Conclusion

The platforms listed above are used by billions and millions of people worldwide. As a brand and business we all want more and more engagement and profit to flourish in these fields. Social media can help you to get your desired reach and results with little effort and investment. 

So, what are you waiting for? Start your brand on these platforms now!

Happy reading..